Siew Ting Foo
Human-Centric
Growth Leader
Learn from my journey from marketing intern to global CMO, captured in my book - Building Brands with Soul.
Now available here
As a global leader for iconic brands like Unilever, Mars Incorporated, Diageo, Fonterra and HP Inc, I have redefined marketing paradigms by infusing human-centric growth strategies into global brand narratives, driving substantial value creation for stakeholders and shareholders alike. Find out more here
In the last 25 years, I have been recognised multiple times as influential & purposeful CMO for delivering profitable growth by unlocking the human potential through AI, growth marketing models and building business with soul.
My core value is centered
on purposeful growth
Testimonials
"Siew Ting is a tireless champion for her people. As CMO of HP’s most dynamic, diverse, and fastest-growing region, her leadership made space for her team to thrive while simultaneously aligning output to the company’s values on a mission of “Global Brand, Local Soul.”
- CEO, LeadersAtlas
"Siew Ting was instrumental in the areas of developing brand architecture of new brands and brand repositioning."
One of the bravest marketing leaders I know!
In an increasingly uncertain environment - we need more leaders like her
- a trailblazer, risk-taker, bold decision maker, a game changer
& truly inspirational!
“
“
Most leaders are great at sharing performance expectations and communicating results.
Top performing leaders are great at setting the vision and keeping the troops focused on the goal; bringing them back on track if and when diversions arise. And most certainly they demonstrate financial acumen and forward thinking that keeps companies afloat , helps them grow and achieve higher milestones.
Rare yet is a leader like Siew Ting, who delivers the business expectations by focusing on not just the goalpost but also the path to get there."
Global Brand Lead, HP
“The greatest of leaders lead from the back, not using their team as a shield mind you, but by powering each and every person along.
This is Siew Ting for you.
Driving meaningful
conversations with Small &
Medium Businesses in India
Curated collective vision
for growth
0.0s
Named as Asia’s Most Admired
Marketing Leaders in 2024
Awards Received
Awarded consecutively 6 times as
one of the Most Influential & Powerful
Leader in APAC (2019 to 2024)
Named as one of the Top 25 Asia
ECommerce Marketers in 2022
Awarded The CMO Equality
Leadership Award in 2022
Mentioned as one of the Top 12 Outstanding Marketing, Digital &
Advertising Woman Executives in China to Watch in 2014
Get your Copy
Building Brands with Soul distils my journey from an intern to a marketing leader committed to building lasting brands with soul.
Drawing from professional experiences at multiple successful global brands, this book showcases the pathways and the wholesome impact of building brands with soul, while adopting a human-centric approach to business growth. It highlights the importance of understanding and fulfilling human needs, blending creative vision with analytical rigour and fostering a growth mindset with trust.
Through personal anecdotes, proven methods and practical advice, I aim to inspire and equip future marketing leaders with a blueprint to create meaningful, impactful brands that resonate deeply with our markets and society.
BUILDING BRANDS
WITH SOUL
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